Tourism Tasmania: Off Cuts
TURNING SUMMER'S TACKIEST SOUVENIRS INTO A WINTER'S HOTTEST FASHION
![An image of a man standing in a rainforest wearing a vibrant jacket.](https://images.prismic.io/bmfnew/c67e3d5f-418c-451e-997a-0c348f309f4e_TTASOffCutsThumbnail.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
Tea-towels became trousers. Cheesy t-shirts became puffer jackets. And bikinis turned into beanies.
Inspired by Tasmania’s ‘Off Season’, we launched an eco-friendly winter clothing collection of sustainably sourced garments, made solely from old summer tourist tat.
![An image of a man sitting on a chair in a rainforest wearing a vibrant jacket from the Off Cuts collection.](https://images.prismic.io/bmfnew/d0d50f41-0351-41a4-a8a3-ad6da209771b_Off_Cuts_Animated_GIF.gif?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
The design system draws inspiration from the garment making process.
![A vibrant billboard design showcasing a diverse group of people wearing clothes from the Off Cuts collection.](https://images.prismic.io/bmfnew/8eba70ef-4639-4f84-8646-45f3e332ede1_TTASOffCuts2.png?ixlib=js-3.3.0&auto=format%2C%20compress&rect=0%2C88%2C1050%2C578&w=1100&h=1100)
In partnership with BMF, Johnson created the range by transforming discarded items like souvenir tees and board shorts into bespoke, avant-garde winter wearables that embody Tasmania’s offbeat and unique charm. And he looked damn good doing it.
![An image of a man standing in long grass beside the beach, he is wearing a vibrant jacket.](https://images.prismic.io/bmfnew/05e15cb3-957a-4c04-985b-ede359813e87_TTASOffCuts1.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
![Two poster designs for the Off Cuts collection.](https://images.prismic.io/bmfnew/62035606-a4a5-4d8e-a397-cb95a651d926_TTASOffCuts4.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
![](https://images.prismic.io/bmfnew/e7a6151a-fc8d-4ac5-9c3b-b5a0a61b78ed_OffCutsProduct1.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=500)
![](https://images.prismic.io/bmfnew/156e1bbd-ba6f-4a39-9df5-0b2d64144cd1_OffCutsProduct7.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=500)
![](https://images.prismic.io/bmfnew/f6694aa6-bf7b-4dbb-a43a-0b5b43b5814a_OffCutsProduct9.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=500)
![](https://images.prismic.io/bmfnew/24dd9184-2a5e-4408-99f8-06d7a1578523_OffCutsProduct4.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=500)
![](https://images.prismic.io/bmfnew/20757c6c-b98f-447f-9135-f71e3bf7546f_OFF_CUTS_JACKET.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=500)
![](https://images.prismic.io/bmfnew/5a3e2133-5c5d-4c9a-8c89-faca78b491ac_OFF_CUTS_HAT.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=500)
![](https://images.prismic.io/bmfnew/e7a6151a-fc8d-4ac5-9c3b-b5a0a61b78ed_OffCutsProduct1.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=500)
![](https://images.prismic.io/bmfnew/f004c2d0-d37a-46a2-8018-9f17ed5e4edb_OffCutsProduct6.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=500)
![](https://images.prismic.io/bmfnew/b84c3e4a-c57b-4096-9e66-eed05663e637_OffCutsProduct8.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=500)
And our winter garb sold like hot cakes, with 80% of the range selling out in the first 48 hours.