An image of a large group of cheerful people standing in front of a colourful wall.An image of a large group of cheerful people standing in front of a colourful wall.

Look at all these fine faces. This is what powers BMF. The people. Together we create world-class ideas that defy categories, tickle funny bones, and pull on heartstrings. The only thing we prize more than our work is our culture. Three simple values of cheeky, gutsy and humble keep us in good stead, with over one third of BMFers having been here for 5+ years.

Stephen McArdle

CEO

Stephen has worked for some of the world’s best agencies and biggest brands over his 25 years in advertising. In his time as CEO at BMF, Stephen has helped steer the agency to the top of the industry, launching the agency’s positioning as ‘The Home of the Long idea’, which has ensured a focus on long term effectiveness and enduring client relationships.

This focus has resulted in the agency being named Agency of the Year four times in the past 12 months, awarded Asia Pacific’s Strategy & Effectiveness Agency of the Year by Spikes Asia, recognised as Effie Australia’s Most Effective Creative Agency, and named both B&T’s Branding, Design & CX Agency of the Year and Real Media’s Retail Agency of the Year. Stephen also sits on the board of the Advertising Council of Australia.

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Christina Aventi

Chief Strategy Officer

A veteran with 24 years’ experience, Christina started her career as a ‘grad’, at Unilever. After getting a solid grounding in marketing and category management, she jumped ship to agency side and found a permanent home as a brand and communications strategist. Since then Christina has contributed to award-winning, effective campaigns across an array of clients (Retail, Government, FMCG) and is most proud of the behaviour change work she has been part of in both the commercial and social marketing sector.

An industry commentator and regular panelist on Gruen (ABC), Christina has most recently led BMF to be the most effective agency in Australia (Effies, 2024) and in Asia Pacific (Spikes Asia, 2025) and number 3 in the world in the WARC Creative Effectiveness ratings.

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Scott Nowell

Creative Chair

Scott is the Creative Chair at BMF. Prior to joining BMF Scott launched The Monkeys as co-founder and chief creative officer in 2006. Across his lauded career, Scott has helped Australia’s most recognised brands grow and succeed with celebrated work for Telstra, Qantas, Australia Post, NRMA Insurance, Canadian Club, Sydney Opera House, and the highly awarded summer campaigns for MLA’s Australian Lamb. Scott has also written and produced long-form branded content for major brands including Telstra and Ubank, along with writing and producing the ABC Documentary Art Irritates Life on the story of cult art movement and surf brand Mambo. He also wrote the critically acclaimed ABC and FOXTEL comedy drama :30 Seconds, which was nominated at The Logies, the AFI Awards and The Australian Writer’s Guild Awards.

Scott has judged award shows including Cannes Lions, D&AD, The Clios, AWARD Awards, Axis and MADC, and is currently the Co-Chairman of AWARD’s Creative Leadership Course alongside BMF Founder, Warren Brown. In 2024 Scott was inducted into the AWARD Creative Hall of Fame.

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Scott Henry

Chief Operating Officer

Scott is the Chief Operating Officer at BMF. With more than 20 years of experience across finance, operations, and business transformation Scott has built his career across four continents and 20+ markets, navigating some of the world's most complex business environments, from ASX-listed agency groups in Sydney to private equity-backed research businesses in Dubai, and developing deep expertise across M&A integration, multi-market P&L ownership, and large-scale technology transformation.

Before joining BMF, Scott was Finance Director at Omnicom Media Group, where he led the commercial and operational finance function across OMD, OMG Content and Annalect in Australia. Prior to that, he spent nearly 14 years at Kantar holding Finance Director roles across Australia and New Zealand, West and Central Africa, the Middle East, and the Middle East, North Africa and Pakistan region. Scott holds an MBA from Hult International Business School, is a Chartered Accountant (CA ANZ).

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Awards aren’t bad. Especially ones for effectiveness. Not to toot our own horn, but we’ve won a few. See some of our latest below.

Strategy & Effective Agency of the Year 2025, Spikes Asia
Strategy & Effective Agency of the Year 2025, Spikes Asia
Strategy & Effective Agency of the Year 2025, Spikes Asia
Strategy & Effective Agency of the Year 2025, Spikes Asia
Strategy & Effective Agency of the Year 2025, Spikes Asia
Strategy & Effective Agency of the Year 2025, Spikes Asia
Strategy & Effectiveness Grand Prix 2025, Spikes Asia
Strategy & Effectiveness Grand Prix 2025, Spikes Asia
Strategy & Effectiveness Grand Prix 2025, Spikes Asia
Strategy & Effectiveness Grand Prix 2025, Spikes Asia
Strategy & Effectiveness Grand Prix 2025, Spikes Asia
Strategy & Effectiveness Grand Prix 2025, Spikes Asia
Effectiveness Award 2025, AdNews
Effectiveness Award 2025, AdNews
Effectiveness Award 2025, AdNews
Effectiveness Award 2025, AdNews
Effectiveness Award 2025, AdNews
Effectiveness Award 2025, AdNews
Effective Agency of the Year 2024, Effies
Effective Agency of the Year 2024, Effies
Effective Agency of the Year 2024, Effies
Effective Agency of the Year 2024, Effies
Effective Agency of the Year 2024, Effies
Effective Agency of the Year 2024, Effies
Grand Effie 2024, Effies
Grand Effie 2024, Effies
Grand Effie 2024, Effies
Grand Effie 2024, Effies
Grand Effie 2024, Effies
Grand Effie 2024, Effies
Branding, Design & CX Agency of the Year 2022 & 2024, B&T
Branding, Design & CX Agency of the Year 2022 & 2024, B&T
Branding, Design & CX Agency of the Year 2022 & 2024, B&T
Branding, Design & CX Agency of the Year 2022 & 2024, B&T
Branding, Design & CX Agency of the Year 2022 & 2024, B&T
Branding, Design & CX Agency of the Year 2022 & 2024, B&T
Agency of the Year 2024, RMA
Agency of the Year 2024, RMA
Agency of the Year 2024, RMA
Agency of the Year 2024, RMA
Agency of the Year 2024, RMA
Agency of the Year 2024, RMA
Award for Culture 2023 & 2024, B&T
Award for Culture 2023 & 2024, B&T
Award for Culture 2023 & 2024, B&T
Award for Culture 2023 & 2024, B&T
Award for Culture 2023 & 2024, B&T
Award for Culture 2023 & 2024, B&T
Award for Bravery 2023, B&T
Award for Bravery 2023, B&T
Award for Bravery 2023, B&T
Award for Bravery 2023, B&T
Award for Bravery 2023, B&T
Award for Bravery 2023, B&T
Creative Agency of the Year 2022, AdNews
Creative Agency of the Year 2022, AdNews
Creative Agency of the Year 2022, AdNews
Creative Agency of the Year 2022, AdNews
Creative Agency of the Year 2022, AdNews
Creative Agency of the Year 2022, AdNews
Agency of the Year 2022, AdNews
Agency of the Year 2022, AdNews
Agency of the Year 2022, AdNews
Agency of the Year 2022, AdNews
Agency of the Year 2022, AdNews
Agency of the Year 2022, AdNews
Australia’s Most Effective Agency 2021, WARC
Australia’s Most Effective Agency 2021, WARC
Australia’s Most Effective Agency 2021, WARC
Australia’s Most Effective Agency 2021, WARC
Australia’s Most Effective Agency 2021, WARC
Australia’s Most Effective Agency 2021, WARC