Tourism Tasmania: Off Cuts

TURNING SUMMER'S TACKIEST SOUVENIRS INTO A WINTER'S HOTTEST FASHION

An image of a man standing in a rainforest wearing a vibrant jacket.

Tea-towels became trousers. Cheesy t-shirts became puffer jackets. And bikinis turned into beanies.

Inspired by Tasmania’s ‘Off Season’, we launched an eco-friendly winter clothing collection of sustainably sourced garments, made solely from old summer tourist tat.

An image of a man sitting on a chair in a rainforest wearing a vibrant jacket from the Off Cuts collection.

The design system draws inspiration from the garment making process.

A vibrant billboard design showcasing a diverse group of people wearing clothes from the Off Cuts collection.

In partnership with BMF, Johnson created the range by transforming discarded items like souvenir tees and board shorts into bespoke, avant-garde winter wearables that embody Tasmania’s offbeat and unique charm. And he looked damn good doing it.

An image of a man standing in long grass beside the beach, he is wearing a vibrant jacket.

Two poster designs for the Off Cuts collection.

And our winter garb sold like hot cakes, with 80% of the range selling out in the first 48 hours.

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