Australian Open: Hits Different
BECAUSE TENNIS IN AUSTRALIA JUST HITS DIFFERENT
![A vibrant image of a tennis match in a stadium, one of the tennis players is hitting a ball towards an illustration of the sun watching the match through the stadium roof.](https://images.prismic.io/bmfnew/e1f60c8e-44ef-4c8d-a894-ef8e476b0e35_AOHitsDifferentThumbnail.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
The rules may be the same, but tennis in Australia is a different game.
From the international spectacle of the AO to having a midweek bash at your local, Hits Different captures Australian tennis’ uniquely intense and playful spirit.
![A vibrant billboard design showcasing the excitement of a tennis tournament. The headline reads: "it hits harder live".](https://images.prismic.io/bmfnew/330632f6-99ba-47d4-a881-eaecff4393be_AOHitsDifferent1.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
We don’t take ourselves too seriously, but we take sport very seriously.
Hits like a home crowd.
![A vibrant billboard design showcasing the excitement of a tennis tournament with the headline: "Australian open, hits different".](https://images.prismic.io/bmfnew/3ba51ea4-6694-4232-a597-c7917e9de5e7_AOHitsDifferent5.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
![A mobile phone screen showing a vibrant design showcasing the excitement of a tennis tournament with the headline: "Hits like a home crowd".](https://images.prismic.io/bmfnew/7963815a-1c5f-4b90-bbb6-aab066bc9921_AOHitsDifferent6.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)