Department of Social Services: Stop It At The Start
AN INTERGENERATIONAL BEHAVIOUR CHANGE CAMPAIGN
![An image of two kids embracing each other, looking out over a street to an apartment building.](https://images.prismic.io/bmfnew/91a60734-b6e1-4c97-81ef-4de1480dede1_DSS_SIATS_HeroImage.jpg?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
Encouraging influencers of children to have regular conversations about respect to prevent violence later on.
Extensive research found that Australians are creating a culture of violence against women by excusing disrespectful behaviour of young boys. Violence against women is a big problem, so we set about tackling it when it was a little one.
![An image of a billboard on a brick wall. The text reads "If you think violence against women is a big problem, tackle it when it's a little one".](https://images.prismic.io/bmfnew/937311e8-d30e-4ebd-a2ed-b4b8e9cf92c9_DSSStill1.png?ixlib=js-3.3.0&auto=format%2C%20compress&rect=0%2C0%2C1050%2C630&w=1100&h=1200)
The campaign first launched in 2016 and is part of a long-term effort to create long-term change.
Asking Australians to stop violence at the start.
A second phase was released in 2018.
![An image of a billboard on a blank concrete wall. The text reads "She was asking for it. Just wearing her new dress". The words "She was asking for it" is crossed out.](https://images.prismic.io/bmfnew/245c630a-5634-4023-8a90-4003071fa60c_DSSStill2.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
Phase three was released in 2021.
![An image of a billboard on a bus stop. The text reads "It's online. But he's still out of line".](https://images.prismic.io/bmfnew/6b79e6d5-34a4-406b-901e-da74ddaf7dc2_DSSStill3.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
Asking Australians to UnMute themselves.
The fourth phase launched in early 2022.
![Every little talk you have shapes them. Get the conversation starters at respect.gov.au](https://images.prismic.io/bmfnew/f3c7d329-f862-438f-8e4e-e76464f762e3_DSSStill4.png?ixlib=js-3.3.0&auto=format%2C%20compress&rect=0%2C0%2C1010%2C673&w=1100&h=2000)
While not all disrespect leads to violence against women, all violence against women starts with disrespect.