Department of Social Services: Stop It At The Start
AN INTERGENERATIONAL BEHAVIOUR CHANGE CAMPAIGN

Encouraging influencers of children to have regular conversations about respect to prevent violence later on.
Extensive research found that Australians are creating a culture of violence against women by excusing disrespectful behaviour of young boys. Violence against women is a big problem, so we set about tackling it when it was a little one.

The campaign first launched in 2016 and is part of a long-term effort to create long-term change.
Asking Australians to stop violence at the start.
A second phase was released in 2018.

Phase three was released in 2021.

Asking Australians to UnMute themselves.
The fourth phase launched in early 2022.

While not all disrespect leads to violence against women, all violence against women starts with disrespect.