Murdoch Children's Research Institute: KIP
SNEAKING SLEEP STRATEGIES INTO BEDTIME STORIES
Curing childhood sleep disorders with science and imagination.
We took clinical sleep tactics from Australia’s most prestigious children’s research institute and re-imagined them as bedtime stories that kids loved.
The Big Kip Bundle. Read yourself to sleep.
Our hero character, a mischievous pillow named Kip, disguised the science between playful storytelling, nose-picking and of course – fart jokes. Each story taught a different sleep strategy in a way that kids didn’t see as boring grown up advice, but giggle-worthy entertainment.
The Kip brand expanded to audiobooks, a web series and even a product range with Cotton:On -- with all sales funding ongoing research.