ALDI Australia: Good Different
How a German retailer became the most trusted brand in Australia
For decades, a supermarket duopoly dominated Australia. Then ALDI entered the market, with a different way of doing business. Some called this weird.
We call it Good Different.
“Good Different isn’t just a new tagline for ALDI Australia – it’s our way of summing up our philosophy and approach to all aspects of our business.”
Tom Daunt, CEO, ALDI Australia