TAL: This Australian Life
There's a lot to love about This Australian Life
![An image of a young girl standing in front of a group of emus.](https://images.prismic.io/bmfnew/95dee384-8943-4804-9261-864c231f3a8e_TalThisAustralianLifethumbnail.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
Insuring This Australian Life.
TAL Insurance has been part of Australian life for over 140 years, but most people have never heard of them. To launch the brand, we made a departure from the doom-and-gloom work in the category – instead, celebrating This Australian Life.
![An image of a billboard, with the words "TAL - Insuring This Australian Life"](https://images.prismic.io/bmfnew/1a789324-b9b0-41c0-847d-be226ac83c02_TALTile5.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
![An image of a man wearing a blue singlet and a pair of sunglasses walking towards the camera. A young woman picks up a small child in the background.](https://images.prismic.io/bmfnew/cb49d0cd-965b-4257-b146-68b8ae7147d7_TALNewImg1.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
We captured the spirit of what it feels like to grow up, and grow old, in modern Australia. Changing the acronym from Tower Australia Limited to TAL – This Australian Life.
![An image of a billboard at a train station, featuring an older man holding a baby. The words "TAL - Insuring This Australian Life" are superimposed.](https://images.prismic.io/bmfnew/d18c3da6-03aa-4c1d-9104-28010b835c9d_TALTile4.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)