TAL: This Australian Life
There's a lot to love about This Australian Life

Insuring This Australian Life.
TAL Insurance has been part of Australian life for over 140 years, but most people have never heard of them. To launch the brand, we made a departure from the doom-and-gloom work in the category – instead, celebrating This Australian Life.


We captured the spirit of what it feels like to grow up, and grow old, in modern Australia. Changing the acronym from Tower Australia Limited to TAL – This Australian Life.
