Give up for good: A national anti-tobacco and anti-vaping initiative

Woman sitting in her car holding a vape.

Give up for good.

The Department of Health has launched an initiative, including a series of national anti-tobacco and anti-vaping campaigns, aimed at reducing smoking and vaping rates across the country, particularly targeting at-risk groups and young Australians. 

Man with breathing tubes staring into the distance.

Choose your hard while you still can.

The integrated campaigns are structured around three critical streams: Youth Vaping, Tobacco, and Adult Vaping, all aimed at increasing awareness and reinforcing the harms of vaping and smoking, asking Australians to ‘Give up for Good’.

Whilst quitting is hard, the alternative is harder.

Take back control from nicotine.

Why are we still doing this?