Tourism Tasmania: Come Down For Air ’23
INVITING AUSSIES TO COME DOWN FOR AIR

Take in a lungful.
Mainlanders were in much need of air this year. And once again Tassie provided it in spades. The fourth iteration of our long-standing campaign gave people a break from the adbreak in more places than ever.

There’s more legroom too.

The latest iteration of the campaign injects a uniquely Tasmanian perspective into busy urban life on the “mainland”.

Take a quick dip.
Stop by for a drink.
Freeze your wobbly bits.
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