Australians For Mental Health: Holding Out For Help
Turning hold time into help time
Australia's mental healthcare system is critically underfunded, forcing 1.2 million to wait years for treatment. Australians for Mental Health partnered with Reuben Styles of Peking Duck to create the first library of free downloadable hold music.
Four bespoke tracks which featured looping messages highlighting the much longer wait time facing mental illness sufferers. Downloaded by 50+ Australian businesses including insurance giant, AIA, mental health reform became a key 2022 election issue.