ALDI Australia: Overcooked Generosity

INVITING AUSSIES TO OVERCOOK THE GENEROSITY

An image of a person holding a plate doing a backflip in a hallway.

Telling Aussies to go all out this Christmas season, because at ALDI there's always enough to go around.

Christmas isn’t Christmas without a polite fight. So we took this battle of generous spirits to the extreme to remind people that ALDI’s low prices and quality Christmas products mean there’s always plenty to go around.

A billboard advertisement for ALDI showing a large group of people enjoying a feast on a long table. The tagline reads: "You can't overcook Christmas".

A billboard ad for ALDI featuring an image of a ham with the tagline: "Leave no plate un-hammed".

Spreading the (generous) Christmas cheer with retail OOH.

All Work