Tennis Australia - Hits Different 2024

Tennis Australia doubles down on Hits Different Brand Platform into 2025

four people in colourful AO merchandise sitting in the stands of a tennis court.

Because Tennis in Australia just hits different.

Throughout 2025, Hits Different is set to create more immersive experiences, bringing fans of all kinds closer to tennis and each other.

AO25 invites Australians into an expanded AO experience. From kids’ days and family-friendly activities to live music and Melbourne’s best food offerings, Hits Different brings together a community where tennis is just one part of the summer celebration.

a girl decked out in AO merch sitting at a school desk in the middle of a tennis court

Two people sitting courtside in AO merch.

All Work