TAL: This Australian Life

There's a lot to love about This Australian Life

An image of a young girl standing in front of a group of emus.

Insuring This Australian Life.

TAL Insurance has been part of Australian life for over 140 years, but most people have never heard of them. To launch the brand, we made a departure from the doom-and-gloom work in the category – instead, celebrating This Australian Life.  

An image of a man wearing a blue singlet and a pair of sunglasses walking towards the camera. A young woman picks up a small child in the background.

We captured the spirit of what it feels like to grow up, and grow old, in modern Australia. Changing the acronym from Tower Australia Limited to TAL – This Australian Life.

An image of a billboard at a train station, featuring an older man holding a baby. The words "TAL - Insuring This Australian Life" are superimposed.

All Work