ALDI Australia: Shop ALDI First

ALDI knows you see other supermarkets

An image of a woman being served by a man at a supermarket checkout.

Encouraging supermarket polygamy.

ALDI shoppers aren’t always faithful. And that’s totally fine. In fact, being open about grocery infidelity helped convince Aussie shoppers they’ll always save more if they shop ALDI first. A romantic drama played out at checkout number three.