Dan Murphy's: An Eye For Value

The continuation of cost-of-living pressures and an increasingly competitive retail environment means that today, the promise of value has never mattered more. After decades of low price leadership, it was time to remind the people about Dan Murphy’s enduring commitment to bring Australian’s their favourite drop at an unbeatable price.

The Dan Murphy’s logo isn’t just an iconic branding device; it’s now a ubiquitous part of the Australian liquor and retail landscape. So, when we started thinking about how to bring the brand’s promise of great value to life, the answer was staring us in the face. The campaign uses a single-minded focus (and a little Dan Murphy’s dry wit) to confidently show that when it comes to everyday low prices on Australia’s favourite drops, nobody beats Dan Murphy’s.