a2: Only a2 Will Do
LAUNCHING A NEW BRAND PLATFORM FOR A2 MILK, BECAUSE ONLY A2 WILL DO
![The hand of a girl holding an a2 milk bottle with the caption 'Only a2 Will Do.'](https://images.prismic.io/bmfnew/Zh27ljjCgu4jz1lN_Project1.png?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100)
Only a2 will do.
Partnering with a2 Milk we launched a new brand platform, ‘Only a2 Will Do’, to celebrate how everyone can thrive when drinking a2 Milk.
Celebrating real tummies.
![Woman applying sunscreen on her stomach at the beach](https://images.prismic.io/bmfnew/ZiXIDPPdc1huKqeI_Screenshot2024-04-22at11.19.png?ixlib=js-3.3.0&auto=format%2C%20compress&rect=186%2C54%2C2192%2C1233&w=1100&h=1440)
Launching ‘Tough Tummies’ - the first campaign under the new brand platform - the campaign recognises life through the everyday heroism of stomachs; enjoying the freedom that drinking a2 gives them. Because however tough our tummies may seem, sometimes it’s the sensitivity that stops us from really feeling free in our everyday lives.
![Pregnant woman dancing with friends](https://images.prismic.io/bmfnew/ZiW_vfPdc1huKqdM_Screenshot2024-04-22at11.21.28AM.png?ixlib=js-3.3.0&auto=format%2C%20compress&rect=200%2C40%2C2405%2C1353&w=1100&h=1440)
The world from a tummies point of view.
Heroing a whole range of authentic Aussie tummies living their best lives is proof that when it comes to all things milk – only a2 will do.
Showing Aussie tummies living their best lives.
![Woman doing yoga with a2 milk on the table beside her](https://images.prismic.io/bmfnew/ZiXIH_Pdc1huKqeJ_Screenshot2024-04-22at11.20.png?ixlib=js-3.3.0&auto=format%2C%20compress&rect=232%2C83%2C2108%2C1186&w=1100&h=1440)