a2: Only a2 Will Do
LAUNCHING A NEW BRAND PLATFORM FOR A2 MILK, BECAUSE ONLY A2 WILL DO
Only a2 will do.
Partnering with a2 Milk we launched a new brand platform, ‘Only a2 Will Do’, to celebrate how everyone can thrive when drinking a2 Milk.
Celebrating real tummies.
Launching ‘Tough Tummies’ - the first campaign under the new brand platform - the campaign recognises life through the everyday heroism of stomachs; enjoying the freedom that drinking a2 gives them. Because however tough our tummies may seem, sometimes it’s the sensitivity that stops us from really feeling free in our everyday lives.
The world from a tummies point of view.
Heroing a whole range of authentic Aussie tummies living their best lives is proof that when it comes to all things milk – only a2 will do.
Showing Aussie tummies living their best lives.
