Stephen has worked for some of the world’s best agencies and biggest brands over his 25 years in advertising. In his time as CEO at BMF, Stephen has helped steer the agency to the top of the industry, launching the agency’s positioning as ‘The Home of the Long idea’, which has ensured a focus on long term effectiveness and enduring client relationships.

This focus has resulted in the agency being named Agency of the Year four times in the past 12 months, awarded Asia Pacific’s Strategy & Effectiveness Agency of the Year by Spikes Asia, recognised as Effie Australia’s Most Effective Creative Agency, and named both B&T’s Branding, Design & CX Agency of the Year and Real Media’s Retail Agency of the Year. Stephen also sits on the board of the Advertising Council of Australia.

A veteran with 24 years’ experience, Christina started her career as a ‘grad’, at Unilever. After getting a solid grounding in marketing and category management, she jumped ship to agency side and found a permanent home as a brand and communications strategist. Since then Christina has contributed to award-winning, effective campaigns across an array of clients (Retail, Government, FMCG) and is most proud of the behaviour change work she has been part of in both the commercial and social marketing sector.

An industry commentator and regular panelist on Gruen (ABC), Christina has most recently led BMF to be the most effective agency in Australia (Effies, 2024) and in Asia Pacific (Spikes Asia, 2025) and number 3 in the world in the WARC Creative Effectiveness ratings.

David has spent the past 25 years partnering with business leaders to create sustainable financial strategies in the advertising industry.

During this time, David has held senior positions in TV Production, Media, Digital and Creative Advertising businesses, giving him a wealth of experience to inform his decision-making and leadership style. As a Fellow of CPA Australia, David has developed a broad range of technical skills and strategies from working through the marketing services supply chain. 

A mix of head and heart, David balances commercial drive and emotional intelligence to ensure business success, all while fostering the personal and professional growth of everyone around him.

Wolfie’s 25+ year career has taken him around the globe to some of the world’s most creative agencies: starting in Perth, then NZ, Melbourne, London and Sydney. He became BMF’s Chief Creative Officer in 2024.

Prior to that, Wolfie held CCO roles in London, Sydney and Melbourne, and has been responsible for some of the industry’s most globally recognised campaigns. Wolfie’s creative leadership has led his agencies to multiple Agency of the Year titles, both locally and internationally, including D&AD and Cannes Lion – the first time any Australian agency received the AOY honour. 

He has led creative and positioned brands for some of the world’s most renowned clients including Westpac, Barclays, NAB, Myer, McDonald’s, Tesco, Coles, VW, Airbnb, Audi and Transport Accident Commission, to name a few. At BMF, Wolfie leads creative across the agency.