Look at all these fine faces. This is what powers BMF. The people. Together we create world-class ideas that defy categories, tickle funny bones, and pull on heartstrings. The only thing we prize more than our work is our culture. Three simple values of cheeky, gutsy and humble keep us in good stead, with over one third of BMFers having been here for 5+ years.
Stephen McArdle
CEO
Stephen has worked for some of the world’s best agencies and biggest brands over his 25 years in advertising. In his time as CEO at BMF, Stephen has helped steer the agency to the top of the industry, launching the agency’s positioning as ‘The Home of the Long idea’, which has ensured a focus on long term effectiveness and enduring client relationships.
This focus has resulted in the agency being named Agency of the Year four times in the past 12 months, awarded Asia Pacific’s Strategy & Effectiveness Agency of the Year by Spikes Asia, recognised as Effie Australia’s Most Effective Creative Agency, and named both B&T’s Branding, Design & CX Agency of the Year and Real Media’s Retail Agency of the Year. Stephen also sits on the board of the Advertising Council of Australia.
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Christina Aventi
Chief Strategy Officer
A veteran with 24 years’ experience, Christina started her career as a ‘grad’, at Unilever. After getting a solid grounding in marketing and category management, she jumped ship to agency side and found a permanent home as a brand and communications strategist. Since then Christina has contributed to award-winning, effective campaigns across an array of clients (Retail, Government, FMCG) and is most proud of the behaviour change work she has been part of in both the commercial and social marketing sector.
An industry commentator and regular panelist on Gruen (ABC), Christina has most recently led BMF to be the most effective agency in Australia (Effies, 2024) and in Asia Pacific (Spikes Asia, 2025) and number 3 in the world in the WARC Creative Effectiveness ratings.
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