Look at all these fine faces. This is what powers BMF. The people. Together we create world-class ideas that defy categories, tickle funny bones, and pull on heartstrings. The only thing we prize more than our work is our culture. Three simple values of cheeky, gutsy and humble keep us in good stead, with over one third of BMFers having been here for 5+ years.
Stephen McArdle
CEO
Stephen has worked for some of the world’s best agencies and biggest brands over his 25 years in advertising and has held key leadership positions for the last 15 of those years. In his time as CEO at BMF, Stephen has helped steer the agency to the top of the industry, launching the agency’s positioning as ‘The Home of the Long Idea’, which has ensured a focus on long term effectiveness and enduring client relationships.
This focus has resulted in the agency being named 2021 WARC’s #1 Most Effective Creative Agency in Australia and #3 globally, B&T’s Branding, Design & CX Agency of the Year2022 andAdNews Creative & overall Agency of the Year in 2023 .Stephen also sits on the board of the Advertising Council of Australia.
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Christina Aventi
Chief Strategy Officer
A veteran with 24 years’ experience, Christina started her career as a ‘grad’, at Unilever. After getting that solid grounding in marketing and category management, she jumped ship to agency side and found a permanent home as a brand and communications strategist. Since then Christina has contributed to award-winning, effective campaigns across an array of clients (ALDI, Government, FMCG) and is most proud of the behaviour change work she has been part of in both the commercial and social marketing sector.
An industry commentator and regular panellist on Gruen (ABC), Christina has led BMF to be the most effective agency in Australia, in 2017 and in 2019, and number 3 in the world in the WARC Creative Effectiveness ratings.
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Dave Williams
Chief Financial Officer
David has spent the past 25 years partnering with business leaders to create sustainable financial strategies in the advertising industry.
During this time, David has held senior positions in TV Production, Media, Digital and Creative Advertising businesses, giving him a wealth of experience to inform his decision-making and leadership style. As a Fellow of CPA Australia, David has developed a broad range of technical skills and strategies from working through the marketing services supply chain.
A mix of head and heart, David balances commercial drive and emotional intelligence to ensure business success, all while fostering the personal and professional growth of everyone around him.
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