Woke up Australia: Win the war against the mundane with diversity and creativity

September 4, 2023

BMF‘s Chief Innovation Officer, Tara Mckenty, spoke to The Australian, outlining why embracing diversity, equity, inclusion and belonging, (DEIB) initiatives, not only benefit workers but also lead to better business outcomes.

“In the era of automation, it’s our responsibility as human creatives to protect the present audience from the past and ensure that the progress we have made in humanity continues to be reflected in media and communication as we continue to utilise these tools in our creative practices.”

By celebrating diversity in all forms and training creative minds on the dataset of difference, the industry can create relevant, entertaining, and useful content while ensuring a bright future amid the rise of AI in creative processes.