WESTPAC WANTS TO BE CUSTOMERS’ NO. 1

August 11, 2025

Sometimes it just takes that nudge, that action. It takes a little Westpac.
Life today is full, fast and often unpredictable, and even the most capable people need support to keep moving.

On Sunday, Westpac revealed its new brand platform and long idea, It takes a little Westpac, a celebration of the small but meaningful actions that help Australians reach their financial goals without getting stuck in the messy middle.

As Westpac’s Carolyn McCann said: “Our customers don’t want us to be the hero of the story. They want us to take the actions – little or big – that get their finances sorted and then move out of their way.”

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