BMF Australia's ECD reflects on his influences – from Far Side cartoons to English comedy – as part of LBB's Creativity Squared series.
In the article, David, explores:
- Why great ideas rarely arrive fully formed, and why that’s a good thing
- The importance of pushing beyond the first answer to find something more enduring
- How craft and care are what separate good work from truly effective work
- Why pressure, when channelled properly, can elevate rather than dilute creativity
At the heart of it is a belief that creativity isn’t a single moment of brilliance. It’s a process. One that requires persistence, challenge, and a willingness to keep going until the work earns its place in the world.