The partnership will see the continuation of Tourism Tasmania's long-term brand platform 'Come Down For Air' and its winter campaign 'Off Season'. Over the past five years, these initiatives have garnered industry accolades, including a Gold Effie for Strategy and Insights in 2023 and a Silver Effie for Long-Term Effects in 2024.
Sarah Clark, CEO of Tourism Tasmania, said “BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania. We are excited to continue to work together in setting Tasmania apart from other destinations."