The power of a walking break

March 19, 2024

Innovation Lead and Associate Creative Director Leila Cranswick was interviewed by AdNews on her creative process, and how she gets ready to craft. 

“I will say though, if I have a creative tool, it’s the Walking Break. When I’m stuck going in one creative direction or we’ve been asked to go for the upteenth round on a brief, a walk will always help shake up the brain matter and somehow fresh ideas fall out.”