BMF CEO, Stephen McArdle, on AI driving top end changes, and the client-side shifts that have driven dramatic moves:
“Particularly at the big network end of town, they've had significant amounts of money to invest in that technology over the course of the last 18 months to two years. They've come to the point where they've got proprietary technology, but they go, ‘Well, I've spent a lot of money on that, how do I monetise that technology?’ Then you come to the pointy end, and the only way to monetise that is to help manage the cost base. That does disrupt things, and there's unfortunate side effects and collateral damage in terms of people. That also hits the top end, because that's how you can make the savings you might need at the bottom end.”