Tara McKenty on the future of creativity in an automated world

March 13, 2024

BMF’s Chief Innovation Officer and Co-Executive Creative Director took to the stage at Axis in New Zealand to unpack the future of creativity in the region.

“There is a diversity, equity, inclusion, and belonging saying that goes like this: ‘Diversity is being asked to the party, and inclusion is being asked to dance.’ For us to be able to represent the cross section of society that makes up our audience and get to true community insights and relevant creativity, we need diversity in our departments. Otherwise, we will continue to be creating on behalf of communities, not with communities, which will not get to true authentic representation… our true job is to dance together!”