Empowering clients through competence and connection

January 31, 2024

AdNews spoke to Senior Account Director Rebekah O’Grady about the world of Account Management. Throughout the article, Bek unpacks her career trajectory to date, how to build strong relationships with clients, and her go-to-tips for navigating challenging conversations.

“I would break it down into two parts: competence and connection. Always act with integrity and do what you say. Plus finding some moments to surprise and delight goes a long way in proving your ability."

“Once you have proven your competence through consistent actions, it’s important to build a genuine rapport and connection. It might sound obvious, but make time for a chat, get to know your clients on a personal level, just like any other colleague, and share things about yourself too. Being genuine and authentic goes a long way in building any relationship.”