Laughter can be the best medicine right now

August 29, 2022

BMF's General Manager Richard Woods penned an article in The Australian to discuss why humorous advertising is more effective, and why now more than ever, laughter is the best medicine. "Using humour in advertising will never be the right tone for many brands, but when it’s an opportunity. Embrace it. It won’t always be the obvious solution, but it’ll cut through and be remembered. Because ultimately when it's done well … It’s effective."