Senior Account Manager, Kristen Henry, unpacks the role of Account Management in championing great creative thinking in AdNews’ ‘Account Madness’ series.
Speaking to AdNews, Kristen said: "It’s important to remember that it’s not us versus them, or objectives versus creativity. Balance is found when you focus on how these are the same, because although opposites attract, a happy marriage lies in a mutually beneficial union. So as long as you’re a champion of great creative thinking, internally and with clients, you’ll find your common thread."
Read more on AdNews.