A jack of all trades but be the master of one

August 1, 2023

In this interview with Ed Hughes, BMF Australia's Client Services Director and AdSchool Advanced Account Management facilitator, the essence of great account management in the modern era is explored. “Strive to be ‘the master of one’ – a leader that can adapt and inspire an ethos of collaboration and problem solving, empowering the talent around them; to tackle whatever challenge it is you’re confronting.”