HCF, Australia's largest not-for-profit private health fund, has appointed BMF as its new lead creative agency. This decision follows a competitive review process, which initially involved 12 agencies and was narrowed down to four finalists.
BMF will collaborate with Spark Foundry, which manages media for HCF, and other partners within HCF's agency village. The appointment is effective immediately, marking a significant change in HCF's agency partnerships.
HCF General Manager of Marketing Martin Whelan said, "After a robust review process, we are excited to appoint BMF and look forward to working with them in further strengthening our position as Australia's largest not-for-profit private health insurer. We have an already strong campaign platform and through the new partnership with BMF we are excited to see how it can further develop."
BMF CEO Stephen McArdle added, "We are excited to be appointed to work with HCF. This is an opportunity to shape and lift the profile of one of Australia's great brands. We can't wait to get started."