BMF Managing Director Richard Woods was featured in The Australian, where he shares a timely perspective on one of the most underrated forces in business today: patience.
In a business culture obsessed with speed, faster launches, faster results, faster everything, Richard argues that the real competitive advantage often comes from knowing when to slow down. Drawing inspiration from one of advertising’s most iconic lines, Good Things Come to Those Who Wait, he reflects on why great ideas, strong brands and long-term partnerships are built over time, not overnight.
In the article, Richard explores:
- why “speed as a KPI” is putting long-term growth at risk
- how patience is a discipline, not a delay
- the role of trust in unlocking better, braver work
- the power of data to fuel confidence, and healthy FOMO, in the creative process
He also highlights one of the industry’s best examples of patience paying off: Sir Frank Lowe securing extra time to develop Stella Artois’ Reassuringly Expensive platform, which went on to serve the brand for decades.
Richard’s piece is a powerful reminder that while the industry will always chase “what’s next,” the brands that endure are the ones willing to invest in strong foundations, deep partnerships and ideas worth waiting for.