BMF Leads Agency Pack in Effie’s Shortlist with 16 Nominations

July 19, 2024

Advertising Council Australia has announced 98 finalists for this year’s Australian Effie Awards, with BMF leading the pack with 16 finalists. The Effies are Australia’s only award program based on proven advertising effectiveness, covering 26 categories and assessed by a team of 60 senior marketers, consultants and researchers.


BMF’s finalists are as follows: 


Retail/Etail:

Shop ALDI First

Go Big on the Little Things


Travel, Leisure and Media:

Hits Different


Challenger Brands:

Shop ALDI First 

Go Big on the Little Things 

Afterpay Where You Wouldn’t Believe


Most Original Thinking:

Shop ALDI First


Insight and Strategic Thinking:

Shop ALDI First

Go Big on the Little Things


Return on Investment:

Shop ALDI First 

Go Big on the Little Things 

Afterpay Where You Wouldn’t Believe


Short-Term Effects:

Shop ALDI First 


Long-Term Effects:

Come Down for Air


Data-Driven:

Afterpay Where You Wouldn’t Believe


Financial Services and Insurance:

Afterpay Where You Wouldn’t Believe