Advertising Council Australia has announced 98 finalists for this year’s Australian Effie Awards, with BMF leading the pack with 16 finalists. The Effies are Australia’s only award program based on proven advertising effectiveness, covering 26 categories and assessed by a team of 60 senior marketers, consultants and researchers.
BMF’s finalists are as follows:
Retail/Etail:
Shop ALDI First
Go Big on the Little Things
Travel, Leisure and Media:
Hits Different
Challenger Brands:
Shop ALDI First
Go Big on the Little Things
Afterpay Where You Wouldn’t Believe
Most Original Thinking:
Shop ALDI First
Insight and Strategic Thinking:
Shop ALDI First
Go Big on the Little Things
Return on Investment:
Shop ALDI First
Go Big on the Little Things
Afterpay Where You Wouldn’t Believe
Short-Term Effects:
Shop ALDI First
Long-Term Effects:
Come Down for Air
Data-Driven:
Afterpay Where You Wouldn’t Believe
Financial Services and Insurance:
Afterpay Where You Wouldn’t Believe