In advertising, we talk a lot about passion. But as Anna Bollinger, BMF’s Executive Planning Director, writes in her latest piece for AdNews, maybe it’s more about building passion where you are and finding your 20%. She argues that the best in our industry don’t wait for permission to do the work they care about. They carve out space for it, bit by bit. And over time, that 20% can shape careers, culture, and the work itself.
Why the best in advertising don’t chase passion, they create it
April 4, 2025
