BMF's Client Services Director, Ed Hughes, penned an article to unpack the key to building effective teams in The Australian.
"In the film Oblivion (2013), set amidst a dystopian future on Earth, an autonomous drone personified as Sally asks: “Are you an effective team?”
A human called Victoria, wide-eyed and anxious, knowing that her next words will define whether they live or die, replies “We’re great. Never better.”
It’s a moment of high stakes, but the sentiment is surprisingly relatable. And whilst hopefully no one’s workplace is ruled by an evil machine overlord (give it time), in today’s world we are all consistently measured on how effective we are – as individuals, teams, and partners.
In marketing and advertising, it’s almost ritualistic, with success scrutinised through surveys, sales, revenue, and awards. But while traditional effectiveness metrics focus on outcomes – ROI, sales, market share – are we always asking the right questions?"