BMF wins Gold And more at The Australian Effie Awards 2023

October 13, 2023

The Australian Effies recognise the most effective advertising campaigns in the industry. This year, BMF secured a Gold Effie for ‘The Off Season’ Tourism Tasmania’s ongoing winter brand campaign. The win was one of only four Gold Effies awarded.

The judges commented: “This case is a great demonstration of how marketing can influence both attitudes and behaviour when well-thought-through strategy leads to authentic and compelling creative. It’s great to see a brand continuing to find insights to unlock business solutions and deliver impressive ROI.”

Alongside our Gold Effie, BMF snagged an impressive total of 7 Effies, including Silver wins for Tourism Tasmania’s ‘The Off Season’ (Travel, Leisure & Media) and ALDI Australia’s ‘Overcooked Generosity’ (Short Term Effects and Retail), and Bronze wins for ALDI Australia’s ‘Overcooked Generosity’ (Challenger Brands), ‘Special You Can Buy’ (Retail), and the Department of Social Services’ ‘Bring Up Respect’ (Government).

In total, BMF had 13 shortlists, across four clients, five campaigns and eight categories in the Australian Effie awards this year.