We are so proud to be appointed lead creative agency for Endeavour Group. Endeavour Group is Australia’s largest drinks and hospitality business, with a portfolio including BWS, Dan Murphy’s and a range of hospitality venues, with over 2,000 stores and venues in total.
Endeavour Group’s chief marketing officer Jo Rose said the appointment of BMF was a significant milestone for Endeavour in unlocking more memorable customer experiences by recognising the Group’s collective strength is greater than the sum of its parts: “We made the decision to move to a single creative partner to help us lift the role and influence of creativity in our organisation.
“BMF is known for their ability to activate creative work in an increasingly digital and data-led environment, and this is something we are incredibly excited to see them enhance across our brands.”
Says Katie Dally, general manager of marketing – creative, Endeavour Group: “Having the right creative agency partner working across our portfolio of brands is key to our creative effectiveness journey. BMF demonstrated unwavering commitment to and care for everything that makes our brands great; flawless in their strategic precision and progressive in their creative thinking.
“They struck the perfect balance between art and science, pushing commercial creativity boundaries, making them the right partner for us to drive future growth.
“We are so looking forward to partnering with them as we continue to nurture and breathe new meaning into the much-loved Aussie brands we are fortunate enough to be the custodians of.”
Says Stephen McArdle, chief executive officer, BMF: “From our first meeting with the Endeavour team we were excited about their creative ambition, marketing smarts, positivity and general all-round loveliness.
“Those feelings have only compounded over the pitch process. A pitch process that clearly signalled they are a values-driven business. It was thorough, clear, fair and fun. We worked on real briefs with real investment in money, time and energy from the Endeavour team. It should be the pitch model for any client looking to start a relationship the way they want it to be long-term.
“The obvious bonus to all of this is brands that are part of Australia’s cultural landscape. Iconic and trusted. We hope to honour their heritage and, in partnership with our new clients, take them even further. We can’t wait to get stuck in.”