Banking giant Westpac has named BMF as its strategic creative and brand agency.
The appointment was announced by Westpac ‘s Carolyn McCann — group executive, customer and corporate services at Westpac — and she explained that BMF was chosen for the role because of the agency’s creativity, and strategy-centric thinking.
“We are thrilled to welcome BMF to the Westpac family,” McCann said. “Their innovative approach and proven track record in delivering impactful campaigns for clients aligns perfectly with our vision for the future. We look forward to collaborating with BMF to elevate our brand and engage with our customers in new and exciting ways.”