BMF Promotes Tom Hoskins and Dave Roberts to Group Creative Directors Among a Series of Creative Promotions

April 16, 2024

Further strengthening its creative department, BMF has made a series of promotions, including the promotions of Dave Roberts and Tom Hoskins to the role of Group Creative Directors.

Hoskins joined BMF as an award-winning Creative Director in 2021 with a wealth of experience in the industry, having worked in the UK, US, Asia, and Australia. During his time at BMF, Hoskins has led the Australian Government account and some of the country’s biggest behaviour change campaigns, including helping to end child sexual abuse ‘One Talk at a Time’ and encouraging Aussies to ‘Fight Cybercrime in your Downtime’.

As well as his work on the Federal Government account, across multiple ministries, Hoskins has led campaigns across ALDI Australia and TAL’s long-term brand platform celebrating and insuring ‘This Australian Life’.

Roberts, who joined BMF in 2019, has delivered award-winning campaigns during his time at the agency. This includes a series of children’s books and merch to help kids sleep for Murdoch Children’s Research Institute; Tip Top’s Effie-winning brand platform ‘Baked into Australia’; ‘Just Wow’ for Uluru - Voyages, as well as ‘Minds wide open’ for The Sydney Morning Herald + The Age.

Passionate about mentoring emerging talent, Roberts was named AWARD School co-tutor of the year (NSW) and mentor for the inaugural D&AD Shift program - an initiative to help creatives beyond traditional pathways into the industry.

BMF has also made a raft of senior creative promotions, including that of Josie Fox and Harry Stanford, who have been promoted to Creative Directors.

Fox and Stanford joined BMF from Special in 2021 and have gone on to win countless awards including Mumbrella’s TV Ad of the Year and 2023’s highest-awarded Retail / Etail Effie and Short-term effect Effie. During their time at BMF, the duo have worked across clients including ALDI Australia, Alinta Energy, Afterpay, and a2 Milk.

In addition, BMF is strengthening its Innovation offering, following the appointment of Chief Innovation Officer Tara McKenty, with the promotions of Kiah Nicholas, Emily Field, Lisa Down, and Leila Cranswick to Innovation Leads and Associate Creative Directors.