Our Chief Innovation Officer and CO-ECD, Tara McKenty, presented her research at the D&AD Festival this year, revealing for the very first time data from award entrants at the 2024 D&AD festival.
This session explained why diverse experiences can give teams a competitive advantage.
Data was analysed from a total of 200,000+ creative individuals and 12,000+ teams from 200 countries, proving that diversity is an indicator of success in creative fields. “The boys are not better than the girls and the girls are not better than the boys. We’re better together.”