Account Manager, Annabel Newman, unpacked her experience in Account Management with AdNews, as part of its Account Madness series:
“There are two things that stand out to me if I were to give advice to my younger self:
Firstly, basics are more important than you think. This can be anything from how you write an email to your attention to detail on a presentation deck. It might seem ‘insignificant’ but everything matters. So, always check your spelling and grammar, make sure your briefs and debriefs are as perfect as possible and always make sure you spell people's names correctly.
Secondly, for the first few years in particular, be a sponge. In whatever agency you are in there are brilliant people all around you, listen and learn in every room you are in.”